In a strategic move to attract the growing Polish tourism market, the Sri Lanka Tourism Promotion Bureau (SLTPB) has partnered with The Barn House Sri Lanka to introduce "Whispers of Ceylon," a novel wedding and engagement offering.
This initiative, launched on 24th of August 2025, with a Polish couple, aims to position Sri Lanka as a premier destination for high-end European weddings by blending indigenous customs with luxury, eco-conscious hospitality.
The Polish market has been identified as an emerging and promising segment for Sri Lanka's tourism sector.
There has been a notable increase in Polish tourists visiting the island for leisure over the past few years.
This upward trend is evident in the arrival statistics, which place Poland among the top 15 countries for tourist arrivals to Sri Lanka.
Significant Growth in Polish Tourist Arrivals
Tourist arrivals from Poland have shown a remarkable increase, underscoring the success of Sri Lanka's promotional efforts in this key market. The growth has been particularly significant in recent years.
As of 27th of August, 2025, a total of 32,442 Polish tourists have visited Sri Lanka, marking a significant step towards the year-end target of 50,000 arrivals.
SLTPB's Promotional Push in Poland
To further cultivate this growing market, the SLTPB has implemented a series of targeted promotional activities throughout since 2021.
These initiatives include:
•Celebrity and Influencer Collaborations: Partnering with prominent Polish personalities such as Ms. Doda Queen and Mr. & Ms. Pazura, as well as social media influencers. •Media Partnerships: Collaborating with the photography and film entity "projektfotografia.pl and projektfilm.pl," featuring on the popular travel program Eska TV, and securing placements in high-end publications like Vogue Magazine. •Event Sponsorship: Partnering with the "Pik Nik Nad Odra" and “TT Warsaw travel fair” events to enhance Sri Lanka's visibility in Poland.
These promotions are designed to appeal to the modern Polish traveler, particularly those in the middle to upper-income bracket who seek meaningful, nature-based, and culturally immersive experiences.
"Whispers of Ceylon": A Unique Cultural Experience
The "Whispers of Ceylon" offering was a direct response to this demand, providing a unique wedding experience that revives the traditions of Sri Lanka’s indigenous Wadda community.
Set against the lush backdrop of Sherwood by The Barn, the ceremony immerses couples in sacred rituals and time-honored customs, creating a culturally meaningful and environmentally conscious celebration.
The Barn House Sri Lanka and its sister venue, Sherwood by The Barn, are recognised for their commitment to sustainable hospitality, featuring eco-friendly designs and upcycled architecture.
This new initiative not only offers a one-of-a-kind wedding journey—from traditional attire and blessings to native performances—but also aims to preserve and share the island's rich cultural heritage with a global audience.
By developing this product, The Barn House is helping to cement Sri Lanka's reputation as a top-tier destination for unique European weddings and engagements. This initiative also highlights the potential of wedding tourism as a significant niche market for the country.
(lankaleader.lk)