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Tourism Ministry to launch a global promotional campaign

Sri Lanka will be taking all efforts to resurrect the country’s ailing tourism industry affected by Covid-19 pandemic in two waves of consecutive contagions.

With the view of reviving tourism, a global campaign will be launched to draw tourists to the country after the coronavirus dealt a serious blow to the industry.

Tourism Minister Prasanna Ranatunga has appointed a high-level steering committee for 'Strategic Management of Global Promotional Campaign’ comprising stakeholders from the tourism industry to steer the entire process.

Tourism Ministry sources said that the Minister has informed his Secretary to inform the members of the committee on their appointment, the Daily Mirror reported.

Ranatunga said in a letter to his Secretary that he hopes to chair the inaugural meeting of the committee once all formalities are completed.

Tourism Ministry Secretary S. Hettiarachchi has informed the committee on their appointment, noting that they will be tasked with ensuring a successful global campaign to promote Sri Lanka Tourism.

The new committee will plan, execute and monitor every aspect related to the global campaign.

The committee includes the Chairman of the Tourism Advisory Committee Hiran Cooray, Sri Lanka Association of Inbound Tour Operators (SLAITO) President Thilak Weerasinghe, The Hotels Association of Sri Lanka (THASL) President Sanath Ukwatta, SriLankan Airlines General Manager (Marketing) Saminda Perera, Tourism Advisory Committee member Rajitha Dahanayake, and the Minister’s Representative Nimesh Herath.

Sri Lanka has already opened its borders for tourists and a number of airlines have shown interest in operating in the country.

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