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Daraz brings online sale for local shoppers

Daraz platform, a subsidiary of Ali Baba will be launching its biggest sales pitch in Sri Lanka on 11th November providing an opportunity for online shoppers to participate in the world's largest online sale for the second time, Managing Director of Daraz, Rakhil Fernando said at a media conference in Colombo.

Alibaba which acquired Daraz in 2018 has recorded US$ 30 billion at its last sale in Alibaba group of which Sri Lanka's contribution was around LKR 400 million.

Daraz Sri Lanka has over 700 employees where they process over 15,000 packages every single day.

There are over seven hundred thousand (700,000) different items stockpiled for the Daraz launch on November 11 with discounted prices up to 80-85 percent on certain items to bank credit card holders, he disclosed.

2018 saw introduce the largest online sale in the world to Sri Lanka, and they are ready to host it again this year. 11.11 campaign, one of the most anticipated online sales in the world will take place on the 11th of November, as the name suggests, on the Daraz platform.

Over the course of its three years in Sri Lanka, Daraz has grown its network of sellers resulting in one of the biggest assortments available online.

Compared to last year, the seller community has grown from 8,000 to almost 26,000 and with around a thousand joining every month.

This community is capable of providing 1 million products live on Daraz today, promising one of the largest 11.11. campaign experiences for online shoppers in Sri Lanka this year, he added.

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