Colombo marked a significant milestone on 3 December as Unity Plaza unveiled Sri Lanka’s largest outdoor LED digital screen, drawing an audience of over 250 guests, including the Board of Directors and senior management of On’ally Holdings PLC, representatives from international business partners, and members of the media.
The launch marks the culmination of Unity Plaza’s extensive redevelopment, which commenced with its relaunch in November 2023. The triple-faced LED display, prominently visible from Galle Road, Wellawatta, and Station Road, transforms the building into a visually striking landmark, reinforcing Unity Plaza’s stature as the nation’s premier IT hub while redefining Colombo’s commercial skyline.
While the event celebrated technological progress, it comes amid ongoing legal scrutiny of On’ally Holdings’ dealings with the Urban Development Authority (UDA) and Lanka Reality Investment PLC, the majority shareholder.
Industry analysts note that the company’s ability to complete such a high-profile project despite these challenges underscores both its resilience and strategic focus on long-term digital innovation.
On’ally Holdings Managing Director M.H. Jamaldeen described the LED installation as “more than a commercial display; it is a digital landmark connecting brands, citizens, and the city in real time,” reflecting the company’s vision to modernize Colombo’s urban identity.
The installation combines global and local expertise. Manufactured by China’s Charming and Co., a recognized leader in large-scale outdoor digital media solutions, and installed by On’ally Holdings’ internal engineering team, the project highlights Sri Lankan capability in executing complex, large-scale technical initiatives.
Experts suggest that Unity Plaza’s enhanced digital presence is poised to reshape Sri Lanka’s Digital Out-of-Home (DOOH) advertising market, offering high-visibility opportunities for technology and commercial brands while asserting the building’s role in Colombo’s urban modernization.
Beyond aesthetics, the LED screen signals the company’s determination to lead in technology-driven commercial spaces, even as legal matters with UDA continue to unfold.
As Unity Plaza moves into this new chapter, it exemplifies how strategic redevelopment and innovation can coexist with corporate governance challenges, positioning the building as a focal point of Sri Lanka’s evolving digital economy.
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