Apple is shifting its production focus to three high-end iPhone models for 2026, including its first-ever foldable iPhone, while delaying the launch of the standard iPhone 18 to the first half of 2027, Nikkei Asia reported Friday, citing four sources familiar with the matter.
The US tech company is expected to unveil the foldable device alongside two non-folding flagship models featuring upgraded cameras and larger displays in the second half of 2026. The decision is part of a revised marketing strategy and response to supply chain constraints, the report said.
Apple aims to optimize resource allocation and boost profitability amid rising costs for memory chips and other materials. The delay also helps reduce production risks associated with the complex manufacturing process required for its foldable device.
“Supply chain smoothness is one of the key challenges for this year, and the marketing strategy change also played a part in the decision,” an executive from an iPhone supplier told Nikkei Asia.
(Source:Newswire)
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