CBL Group has partnered with Saudi Arabia’s Aamalcom Holdings to expand its business in the country. CBL, one of Sri Lanka’s largest food producers and exporters, sells products in over 65 countries.
The agreement was signed in Colombo by Sheikh Kinan Rashdan Al Maral, Chairman of Aamalcom, and Rasith Wikramasinghe, CBL Group Director.
Under the deal, CBL’s top brands—Munchee, Ritzbury, and Tiara—will be widely distributed in Riyadh from November 2025, and later in Jeddah, Dammam, Madinah, and Qassim. Distribution will start with major retail chains and later expand to supermarkets, wholesale stores, food outlets, and e-commerce.
Rasith Wikramasinghe said the partnership is a key step in CBL’s export growth, while Sheikh Kinan Rashdan Al Maral said it will allow them to provide excellent service to consumers across Saudi Arabia.
Founded in 1968, CBL Group has grown into a major international company committed to sustainability, innovation, and community development. This partnership will further strengthen its global presence.